Personal information is all kinds of information that, to some extent, can be attributed to you. When you use our website, we collect and process various such pieces of information. This occurs, for example, when accessing content, subscribing to our newsletter, participating in contests or surveys, registering as a user or subscriber, using other services, or making purchases through the website.

We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP address, geographic location, and the pages you visit (interests). To the extent you explicitly consent and enter the information yourself, we also process: name, phone number, email, address, and payment information. This will typically be in connection with creating a login or making a purchase.


We have taken technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, disclosed, lost, degraded, or coming to the knowledge of unauthorized persons, being misused, or otherwise processed in violation of the law.


The information is used to identify you as a user and display the advertisements most likely to be relevant to you, record your purchases and payments, and provide the services you have requested, such as sending a newsletter. Additionally, we use the information to optimize our services and content.

Retention Period

The information is stored for the period allowed by law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the background for storage. It is therefore not possible to specify a general timeframe for when information is deleted.

Disclosure of Information

Data about your use of the website, the advertisements you receive and possibly click on, geographic location, gender, age segment, etc., may be disclosed to third parties to the extent this information is known. The information may be used for advertising targeting.

We also use a number of third parties for data storage and processing. These parties process information on our behalf and are not allowed to use it for their own purposes.

Disclosure of personal information such as name and email, etc., will only occur if you consent to it. We only use data processors in the EU or in countries that can provide sufficient protection for your information.

Access and Complaints

We may store and retain your data for up to 5 years after your purchase in accordance with the Accounting Act, which requires the retention of documents for up to 5 years. You have the right to know what personal information we process about you. You can also object to the use of information at any time. If the information processed about you is incorrect, you have the right to have it corrected. Please contact: If you wish to complain about our processing of your personal information, you also have the option to contact the Data Protection Agency.


The website is owned and published by:


Paradise Apple Road 4

2500 Valby

Phone: +45 61 73 73 42


©2023 Sedia ApS, DK41313935 - Århusgade 118, 2150 Nordhavn

©2023 Sedia ApS, DK41313935 - Århusgade 118, 2150 Nordhavn

©2023 Sedia ApS, DK41313935
Paradisæblevej 4, 2500 Valby